明星、树懒、外星人... 超级杯广告30秒要价800万-纽约情报站

HILOVEYOUTU 发表于昨天 22:44

明星、树懒、外星人... 超级杯广告30秒要价800万

<div><picture style="box-sizing: border-box;"> </picture></div><picture style="box-sizing: border-box;"><img alt="RITZ 超级杯广告。（美联社）" class=" lazyloaded" data-src="https://pgw.worldjournal.com/gw/photo.php?u=https://uc.udn.com.tw/photo/wj/realtime/2025/02/08/31458523.jpg&x=0&y=0&sw=0&sh=0&sl=W&fw=800&exp=3600&q=75" src="https://pgw.worldjournal.com/gw/photo.php?u=https://uc.udn.com.tw/photo/wj/realtime/2025/02/08/31458523.jpg&x=0&y=0&sw=0&sh=0&sl=W&fw=800&exp=3600&q=75" _mstalt="49762453" _msthash="249" style="box-sizing: border-box; border-style: none; object-fit: contain; width: 580px; height: 386px;"></picture><figcaption _msttexthash="81994965" _msthash="250" style="box-sizing: border-box; line-height: 1.4; padding-top: 10px; padding-bottom: 10px; color: rgb(126, 126, 126); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">RITZ 超级杯广告。（美联社）</figcaption>各种名人搞笑的场面开始在电视及网络上出现，意味着年度<span _istranslated="1" style="box-sizing: border-box; background-color: transparent; color: rgb(126, 126, 126); text-decoration-line: none; border-bottom: 1px solid rgb(126, 126, 126); transition: color 0.3s linear, border 0.3s linear;">超级杯（Super Bowl）的广告大战又到了。第59届超级杯 9日在纽奥良登场，这不仅是场美式足球赛，也是全美最狂欢的盛事，观众不但看球赛也在看广告。超级杯观众本来就是个独特的观众群体，观看比赛与广告两不悖，超级杯广告在美国消费文化中占据重要地位，已成为品牌营销的关键时刻。预计通过福斯电视台直播，观看堪萨斯城酋长队（Kansas City Chiefs）与费城老鹰队（Philadelphia Eagles）对决的观众将达1亿2000万人，广告商使出浑身解数，追求惊人的效果、使用吸睛噱头来引他们。全场直播赛事里共有80多个广告位，由50多个广告商瓜分，今年有几个广告位的售价更创纪录的高达30秒800万元，从未如此之高。仅管费用也若「超级杯」一样「超级」，但广告商说是值得的，即使过去从未在此卖广告的，这次也参与其中。例如冰淇淋哈根达斯（Häagen-Dazs）就是其中之一。为了追求最大的效益，不少广告绞尽脑汁，包括惯常的名人效应、搞笑幽默，也有借此盛会宣传严肃的消息，而且许多广告商比赛前就先公布广告以赢得更多关注。超过100年历史的蛋黄酱品牌Hellmann's、科技巨头Meta、米凯罗啤酒（Michelob Ultra）、优食（Uber Eats）...... 等就请来电影大明星来制造宣传效果。<div class="embedded-content" style="box-sizing: border-box; margin-bottom: 20px; color: rgb(0, 0, 0); margin-inline: auto; position: relative; text-align: center;"><div class="twitter-tweet twitter-tweet-rendered" style="box-sizing: border-box; display: flex; 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position: static; visibility: visible; width: 550px; height: 600px; display: block; flex-grow: 1;"></iframe></div></div>库尔斯淡啤酒（Coors Light）、小凯撒薄饼（Little Caesars）、雀巢咖啡伴侣、品客薯片（Pringles）等，因应本身是零食关系，广告走的是幽默路线，甚至出动可爱的树懒、外星人等。<div class="embedded-content" style="box-sizing: border-box; margin-bottom: 20px; color: rgb(0, 0, 0); margin-inline: auto; position: relative; text-align: center;"><div class="twitter-tweet twitter-tweet-rendered" style="box-sizing: border-box; display: flex; max-width: 550px; margin-top: 10px; margin-right: auto !important; margin-bottom: 10px; margin-left: auto !important; width: 550px;"><iframe id="twitter-widget-1" scrolling="no" frameborder="0" allowtransparency="true" allowfullscreen="true" class="" title="X Post" src="https://platform.twitter.com/embed/Tweet.html?dnt=false&embedId=twitter-widget-1&features=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%3D%3D&frame=false&hideCard=false&hideThread=false&id=1886435443433972011&lang=zh-tw&origin=https%3A%2F%2Fwww.worldjournal.com%2Fwj%2Fstory%2F121469%2F8534971&sessionId=d52df5e50706c98c22fa31285af1fd1266d1f979&siteScreenName=%E4%B8%96%E7%95%8C%E6%96%B0%E9%97%BB%E7%BD%91&theme=light&widgetsVersion=2615f7e52b7e0%3A1702314776716&width=550px" data-tweet-id="1886435443433972011" style="box-sizing: border-box; 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明星、树懒、外星人... 超级杯广告30秒要价800万